Content is todays brand connector to consumers

Its important to understand the paradigm shift in the way consumers “consume” brands. Brands are now used more than they are preferred.Functional benefits and relevance now outweigh the intangible and emotional allure of a brand.

9.6% of marketers say increased presence across social media platforms is their top area of corporate social media marketing (”social marketing”) investment for this year, ahead of increased frequency of content publishing (58.9%) and more robust social marketing management (49.5%) a December 2011 Awareness survey. Investments in expanded social reach will be led by self-reported social marketing novices (78%) and dabblers (71%), while experienced social marketers find the category to be somewhat less of a priority, placing it relatively on par with increased frequency of content publishing and more robust monitoring.

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