This is how its done..

But I guess to call it integrated advertising is not up to date. Advertising has changed – I would call it – ICE “Integrated Consumer Experience”. Its all about experiences and how one connects one big idea across media platforms.

 

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It’s all about experiences

PAINT THE CLOUD is a creative and strategic digital agency, based in Copenhagen, Denmark that believes in delivering entertaining and imaginative solutions centred inspiring creative ideas and on sound strategic thinking  moving the consumer from a passive audience towards active brand participants across different digital channels.

We believe that everything in the consumers life today is digital. Its no more offline vs online – it’s a mix of media that facilitates the contact and connection through active consumer participation.