PAINT THE CLOUD is a creative and strategic digital agency, based in Copenhagen, Denmark that believes in delivering entertaining and imaginative solutions centred inspiring creative ideas and on sound strategic thinking moving the consumer from a passive audience towards active brand participants across different digital channels.
We believe that everything in the consumers life today is digital. Its no more offline vs online – it’s a mix of media that facilitates the contact and connection through active consumer participation.
This is a great example of a campaign where digital plays the lead role. Brilliantly thought of with consumer interactions and a unique consumer experience in a month where everyone are thinking of giving something back but are sometimes too busy to do so.